Mind over bladder

In celebration of World Continence Week we’re stripping incontinence issues down to the basics and revealing what it really is that causes those little leaks (if you know, you know), and what you can do to prevent them.

The basics on urinary incontinence.

The first thing to note, is that urinary incontinence (involuntarily urinating a little when you laugh, jump, cough, sneeze etc.) is much more common than you might believe. In fact, bladder control issues are more common than hay fever with 37% of women suffering from pelvic floor issues, while hay fever only affects 10-30% of all adults . 1

See, it’s not just you and you have no reason to be embarrassed. However, many women are. Although one in three women leak urine when they laugh, cough or sneeze , many still say they feel ashamed. 2

As a result, many women avoid going to the doctor about incontinence
issues. In fact, only 28% of women with urinary incontinence issues get medical help – often waiting as many as seven years from when they first notice symptoms!

What’s the real problem here?
Part of the problem is that some women may not understand the real cause behind their incontinence. We’re here to tell you that the answer is just beneath the surface: your pelvic floor. Incontinence is often the result of a weakened pelvic floor, an important layer of muscles that support your pelvic organs (uterus, bladder, small intestine and rectum). A weak pelvic
floor can reduce bladder control, meaning you’re more likely to experience those little accidents.

What causes pelvic floor weakness?
Common causes of a weak pelvic floor and poor bladder control include childbirth, menopause and aging but anything that damages or puts pressure on your pelvic floor can contribute to the problem. This includes weight gain, high-impact sport and even a lack of general fitness. So it’s important to know how you can keep it strong, whatever stage of life
you’re in!

Introducing Kegel exercises
Fortunately, in addition to lifestyle changes, such as weight loss and improved fitness, pelvic floor muscle training (including Kegel exercises) have been shown to improve bladder control in most cases of stress urinary incontinence . 4

Using a biofeedback device, such as Elvie Trainer, is even more effective at improving pelvic floor strength than Kegel exercises alone and also helps you stay motivated . Elvie Trainer is 5 specifically designed to help you train your muscles and experience the benefits of a healthy pelvic floor, including better bladder control . 6

Inserted just like a tampon, the small device connects to an app on your smartphone, which visualizes your pelvic floor movements in real time and guides you through exercises designed by pelvic floor specialists to strengthen and tone your pelvic floor. It’s small, discreet and the perfect addition to your routine to help you keep your pelvic floor in tip-top condition!

See what some women have said about it below!

‘A must-have for any female.’ – Kimali B, Bristol

‘No doubt, this has changed my life!’- Allison C, Kent

‘Easy, simple and even fun to use! Only 2 weeks in and I can already notice a difference.’ – Samantha D, Harrogate


1 Lawrence, J. M., et al. (2008) Prevalence and co-occurrence of pelvic floor disorders in community-dwelling women. Obstetrics and Gynecology, 111(3), 678-685.

2 DeLancey, J. O. (2005) The hidden epidemic of pelvic floor dysfunction: Achievable goals for improved prevention and treatment. American Journal of Obstetrics and Gynecology, 192(5), 1488-1495.

3 Rekers, H., et al. (19 92) Urinary incontinence in women from 35 to 79 years of age: prevalence and consequences. European Journal of Obstetrics, Gynecology, and Reproductive Biology, 43(3), 229-234.

4 Price, N., et al. (2010) Pelvic floor exercise for urinary incontinence: A systematic literature review. Maturitas, 67 (4), 309-315.

5 Glavind, K., et al. (1996). Biofeedback and physiotherapy versus physiotherapy alone in the treatment of genuine stress urinary incontinence. I nternational Urogynecology Journal , 7(6), 339–343. 6 Burgio, K. L., et al. (1986) The role of biofeedback in Kegel exercise training for stress urinary incontinence. American Journal of Obstetrics and Gynecology, 154(1), 58-64.

Posted on: June 20, 2019