Elvie recognised as one of 20 global companies developing innovations to meet the needs of women ages 40+

News provided by WisePause Lifestyle 

LOS ANGELESJune 29, 2020 /PRNewswire/ — WisePause (www.wisepause.com), a pro-aging wellness and education platform, today released two new research reports: FemAging 2020 and FemAging in the COVID-19 Era. This research sheds important light on the most critical current and future health, wellness, technology and innovation needs of women ages 40 to 65.

In FemAging 2020, WisePause introduces a new industry sector: FemAging Tech. This sector includes health innovations (software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services) developed specifically for women ages 40+. Globally, FemAging Tech solutions have received an estimated $445 million in funding.

FemAging 2020 examines how older women perceive their health, and the innovative products and services they feel will best meet their unique needs. It reveals that more than half (55%) of U.S. women ages 40 to 65 report significant or very high concern about whether they can remain, healthy, active and independent as they age.

But, many FemAging Tech innovations are not meeting older women’s most vital physical, mental and sexual health requirements.

“Older women of all backgrounds are clamoring for products and services that truly meet their most vital and sensitive health, wellness and well-being needs — especially in the wake of the COVID-19 crisis,” said Denise Pines, founder of WisePause and co-author of the report.

FemAging 2020 also reveals:  

  • Many women ages of 40 and 65 are struggling with menopause symptoms, but not seeking help. 33 percent of older women say menopause symptoms interfere with their daily lives, but only 8 percent are in treatment.
  • 45 percent of older women say managing stress and anxiety is important, but only 7 percent of FemAging Tech solutions provide stress management features.
  • 73% are using mobile applications. About one third are using voice-enabled technologies and wearables (Alexa, Apple Watch).
  • 52% of FemAging Tech innovations target women of color, but many of these solutions are not offering features they want most, such as stress and anxiety management tools.

FemAging 2020 also introduces FemAging Tech 20, twenty companies successfully developing innovations that are truly meeting the unique needs of older women. This group includes global pelvic health leader Elvie and Gennev, a digital menopause care innovator.

Posted on: July 1, 2020